Guidehouse
A complete redesign & re-architecture of the consultancy's public-facing prescence
Information Architecture
UX Strategy
Technical Requirements
Content Strategy
Wireframing & UI Design
Client
Guidehouse
Industries
Management Consulting
Year
2024
Context
Working with several cross-functional teams, I helped lead Guidehouse through a complete redesign of the company's external digital assets. GIven the firm's unique position as a consultancy working across private and public sectors, a new structure and taxonomy was needed to communicate the complexity of Guidehouse's offerings and services. Simplicity and clarity were the core experience pillars as we created multiple pathways to valuable site content. We needed a design that underscored and demonstrated Guidehouse's ability to outwit complexity.
Good to Know
The new website, brand, and messaging strategy were launched in 2023, with on-going updates and revisions. The new site was responsible for generating new revenue of over $14 million, the first two weeks it was live. The site won a Webby award in 2024 for excellence in mobile design and information architecture.
