AncestryHealth
Launching a DNA-based Health Product
UX Strategy
Product Strategy
Content Strategy
Information Architecture
User Interface Design
Client
Ancestry.com
Industries
Health & Genomics
Year
2019
Context
I was part of a cross-disciplinary team brought together to create and launch a market-ready DNA health product for Ancestry. The company brought combined a decade of experience in genomic science with the world’s largest consumer DNA network to gain deep insights into personalized genomics with actionable health insights.
Good to Know
In addition to the creative and development teams, this was an amazing moment to collaborate with writers, scientists, genetic counselors, behavioral scientists, and medical partners to create a beautiful educational experience that included over 15 health and wellness reports, an interactive family health history tree, a chat-based ingestion experience focused on bed-side manner, DNA kit tracking, and other onboarding educational tools.
